Ignacio De La Torre – AT&T It Can Wait

Ignacio De La Torre, Regional Vice President of External Affairs for AT&T, will share what AT&T is doing to expand the It Can Wait campaign from a focus on texting while driving to include other smartphone driving distractions that have emerged as our relationships with our devices have changed. Ignacio will share AT&T’s simple message to keep drivers safe: Keep your eyes on the road — not on your phone!

How do you rationalize engaging with your social media while on the go in your car?  Maybe you have not, but do you wonder if your spouse, kids or grandkids do? Learn why AT&T has embarked on their It-Can-Wait campaign for the 5th year and see for yourself how effective advertising and promotion can impact real results.  Oh, and do you think you’re a skilled driver with nanosecond reflexes?  Then test your skills in the text-and drive simulator that will be available before and after our program.  Don’t miss this powerful program!